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Gym SEO Strategy in 2021. The 8-Step SEO Formula for your Gym

Gym SEO Strategy in 2021

The “7th Step” is the most important point to Achieve A Higher Rank on Google.

Do you have a Gym SEO Strategy in 2021? Surely, there are several fitness centers, gym clubs, and personal trainers competing with you locally. Question is, have you taken the right steps to beat your competitors in the fitness industry?

To drive your gym website to a higher rank, we have created a list of the most important factors for your Gym SEO Strategy in 2021. If you want your Gym’s website to bring in more leads so that you can have more members, it is important that you do these right away.


#1. Quality content without proper keywords is not helping your Gym SEO.

digital marketing strategies
  1. Most gym owners understand that website content is important, but don’t invest in keyword research. Without proper keywords, you are attracting the wrong website visitors.
  2. Quality and relevant content with fitness industry-related keywords are two of the essentials to make your website easily searchable. With great content, you can draw more traffic to your website because Google will deem your website more valuable.
  3. The Keywords you add into your content never lose their importance in the world of SEO. However, keyword stuffing will cause the blacklisting of your site. The secret to success in your Gym SEO campaign lies in the proper keyword placement. Professional fitness marketers use keyword research tools to find long-tail and short-tail keywords.
  4. To figure out which keywords are needed in your fitness website, request to download a keyword research from us by scheduling a strategy call

#2 Web Core vitals. Understanding the major Google algorithm change that will affect your Gym SEO strategy in 2021.

Gym Google algorithm
  1. Do you see the small “lock” beside Konnectme? that is called Secure Socket Layer. SSL certificates are highly important to achieve a higher rank in your Gym SEO campaign.
  2. Starting May 2021, webpage loading speed, its responsiveness, dead links, and mobile-friendliness will become more significant factors relevant to technical SEO.
  3. Another vital step for technical SEO is to add a sitemap to let the search engines index your website. Most Gyms rely on the Google Search Console to identify and solve crawl errors. A simple technical SEO audit will result in a better ranking of your fitness website.
  4. It is imperative that you fix all of these problems at least 3 months before May 2021. If you would like a complimentary website audit, please request one below.
Get a Core Web Vital Audit

#3 Stop your random blog content and develop a blog plan for a full year.

digital, marketing, search
  1. Uploading a random blog without a plan is another great example that most gym owners should invest in keyword research. Without proper keywords, you are not able to strategize your content and will cause your gym’s website to not ranking properly. Having improper keywords also attracts the wrong website visitors, which will result in a high bounce rate, then ultimately mark your website as a “low authority” website.
  2. You must update your fitness website with new webpages, downloads, and articles, you need to update your site frequently. These regular updates will enable you to gather the attention of the search engines. Thus, you will find higher rankings in the SERP result. While you update any content of your site, the engine will rearrange its ranking.
  3. As you post new blogs to your site, you increase the chance of easy search-ability on Google. Furthermore, blogging makes your gym business more credible. Thus, blogging is one of the most important steps for fitness studio digital Marketing in Canada. By adding valuable information to your blogs, you can convert visitors to customers.
  4. When you work with us at Konnectme, we take care of all of your keyword research and weekly blog post. This way you can have the time to keep working on gym operations and focus on your staff.

#4 Podcast for Personal Training Leads and as part of your Gym SEO Strategy in 2021.

Gym SEO Strategy in 2021
  1. Although some gym owners underrate podcasts, it is an effective way to be a part of Spotify or Apple Music. Having a Podcast in these music hosts is a great way to show up on SEO.
  2. Podcasts can also help your Gym gain the attention of your target audience because viewers don’t need not go through several paragraphs to get the essential information. They can easily listen to your content while driving cars, taking morning coffee, and doing other activities.
  3. With podcasts, you will get opportunities to reveal your gym business story within a few minutes. As a podcast host, you may add your website links, social media profiles, and other information so that your members can ask for information.

#5 Go back to yellow-pages as part of your Gym SEO Strategy in 2021.

  1. Yes, you read that right, but it doesn’t mean that you have to publish your business in a book directory rather, register your business in local directories like: Yelp, 411, yellow pages, google maps, apple maps, MapQuest and other local directories.
  2. Registering your Gym in these websites will boost your Gym SEO because these websites have high authority. At konnectme, we manually add your gym to at least 30 local directories and update them as your information may change.

#6 Create a valuable web lead capture form, gym drip campaigns and automated response.

  1. Imagine a new visitor landing on your page and did not see a valuable offer. There is a high chance that they will not click the “contact us” button, but rather leave. This will make your bounce rate high and make your website “less authoritative” than other fitness websites with a good web lead capture form. We have found that creating “beginner fitness guide” or placing a “book a tour” option is a great way to help out your visitor and take the leap with fitness. Thus making your bounce rate way lower.
  2. Say you do have a great web lead capture form and successfully captured a lead. You call them the next day, but they did not pick up. It is known that it takes 9-14 contact times for you to be able to turn a lead into an appointment. What steps are you taking to make sure that they show up? You must develop some sort of a re-targeting tool to make sure you don’t miss out on these prospects. Learn how from reading our Gym Drip Campaign guide.

#7. Marketing Consistency = Predictive Gym Membership Sales

Gym SEo Strategy in 2021
  1. If you become consistent on all of all your gym digital marketing for at least 1 year, you will learn how to predict how many leads are you going to get every month. You will also be able to predict how many sales, and when is the best time for you to take some time off. This is what we call “gym sales seasons” at Konnectme.
  2. You can do 1, or all 6 steps mentioned above, but the most important thing you should do to help your Gym SEO strategy for 2021, is to be consistent. Publishing one blog and expecting that it will do the trick to bring your fitness website to page 1 is a little hopeful. You have to keep publishing weekly blogs, Podcast, update your website, create drip campaigns, and most importantly be on top of Google’s algorithm change.

#8 Fix all of your Fitness Website Bugs

From Core Web vitals, Adding your Gym’s website to Local Directories or creating Drip campaigns.

Schedule a call with us so that we can Complimentary do an SEO Review and Gym Digital Marketing Strategy for you. This way, you can discover what might be turning website visitors to not give their information to you, and we will strategize on how to turn them into incoming inquiry calls instead.